Jorge Madruga New York Times

Jorge Madruga

JORGE MADRUGA and Real Estate Management “VERBENA MANAGEMENT”

Verbena Management oversight   of residential and  commercial real estate  and  take responsibility for day-to-day repairs and ongoing maintenance, security, and upkeep of properties.  

The portfolio includes over 3,000 residential units, market, mid income and workforce affordable housing apartments with the support of The Wavecrest Management Team and Rose Associates, Inc. Additionally, it manages over 1 million square feet of commercial space and more than a dozen parking facilities located in the Bronx, Manhattan, Brooklyn, Queens and Long Island. Verbena Management’s goal is in providing quality housing to our tenants, by direct involvement and oversight in day to day operations. We have a vast commercial tenancy, with focus on the support to the community with such tenants as daycares, charter schools, medical facilities, gyms, non for profits and supermarkets.

Verbena Management was  established on   2012   and it  is the asset management   of Maddd Equities and its partners like Jorge Madruga.

Jorge Madruga is the CEO and founder of Maddd Equities LLC, which is a real estate development and investment firm based in New York, particularly in the Bronx, Brooklyn, and Manhattan. Jorge  specialize in acquisition of land and/or existing real property to develop commercial real estate, with a particular focus in developing affordable housing.

Verbena maintain a high standard of Housing quality, the physical conditions of a person’s home as well as the quality of the social and physical environment in which the home is located. Healthy homes promote good physical and mental health. Good health depends on having homes that are safe and free from physical hazards. In contrast, poor quality and inadequate housing contributes to health problems such as chronic diseases and injuries, and can have harmful effects on childhood development.

According to New York City, A “Quality Housing building” is a building, developed, enlarged, extended or converted, pursuant to the Quality Housing Program. The Quality Housing Program consists of specific bulk requirements set forth for Quality Housing buildings in Article II, Chapter 3 and Article III, Chapter 5.

According to Upkeep; here are some tips to help become a Good Property Manager:

1. Make communication a core competency

The first step is to create templates for everything. Templates streamline the communication process by reducing the need to redo the same thing over and over again.

For example, use your property management website to post templates. You can upload maintenance request forms, so tenants can download and submit forms whenever they have any request.

2. Successful property managers do not procrastinate

Successful property managers get things done, when they need to be done. At the same time, they’re savvy and experienced enough to know which parts of their job take priority over others. If you’re going into the industry, it’s important to have good work habits.

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3. Get up to speed and stay current on all things related to property management

Stay updated on things like changes in rules and regulations, local rent rates and other emerging trends related to real estate. Property owners want to be assured that the manager they’re dealing with knows what they’re talking about, so always be learning. 

4. Positive attitude

Considering what you’ll be dealing with on a daily basis, you need to maintain a positive, can-do attitude at all times. Not only will you be facing the inevitable landlord-tenant disputes, but you’ll also need to stay calm when the market isn’t going the way you want it to. 

5. Develop a system to find the right tenant

To avoid any landlord-tenant issues, you need to have a system for screening and finding quality tenants. The system should help you automate processes like background checks, security deposits and related paperwork.

Of course, you don’t want to take out the human element altogether. Once the preliminary screening process is done, have the landlord help you conduct the final vetting of tenants. 

6. Be a forward thinker

Thanks to technology, the property management industry is evolving quickly. More and more software, mobile, and cloud solutions are being designed to make property management processes easier and more efficient. To keep up, you need to adapt to and embrace these changes.

7. Have a long-term strategy and set goals

You’d be surprised at the number of property managers who don’t do this. Having a long-term strategy and setting goals makes you thoroughly focused and motivated.

Here are some questions you need to ask before setting a long-term strategy.

  • How has your property management business performed in terms of tenant retention?
  • Are there procedures that can be improved to better serve property owners and your tenants?
  • What can be done to lessen expenditures?
  • Are your tenants and property owners satisfied with the service you’re offering?
  • How efficient are you at collecting rents, deposits and the like?
  • Are you consistently acquiring new clients?

8. Be decisive

Some people make decisions on gut feel. Others make them intuitively. And still others do a combination of both.

However you make a decision, stand by it. Any consequences should be dealt with ASAP.

9. Successful property managers are curious

One habit of successful property managers is curiosity. They are always on the lookout for better and more innovative ways to accomplish their goals.

10. Engage your residents

A successful property manager knows that forging genuine connections with their clients is crucial.

Get to know your residents personally. Take the time to engage the people living in the properties you manage. You might be surprised at what you’ll get from a quick chitchat.